Emirates' inflight entertainment secures Skytrax Award
Emirates has again received plaudits for its innovative inflight technology after scooping the much-coveted Skytrax 2008 Best Airline Inflight Entertainment Award for the fourth consecutive year. The airline's Ice (information, communication and...
Emirates has again received plaudits for its innovative inflight technology after scooping the much-coveted Skytrax 2008 Best Airline Inflight Entertainment Award for the fourth consecutive year.
The airline's Ice (information, communication and entertainment) and Ice Digital Widescreen systems received top honours based on a passenger survey carried out by Skytrax. From August 2007 to June 2008, more than 15 million travellers of 93 nationalities took part in Skytrax's world airline survey, which covered several areas of the airline industry.
The criteria for the award included the quality of inflight entertainment, best movie selection, TV and documentary programmes, and best audio choices. Quality of headsets and sound, audio programming, games selection and screen size were also considered.
Patrick Brannelly, vice president passenger communications and visual services, said: "To win this award for the fourth consecutive year is a fantastic achievement, proving yet again that Emirates' significant investment in the inflight entertainment product is appreciated by our customers. We also make significant investments in the latest technology to ensure our passengers enjoy not only the widest range of entertainment, but also the capacity to communicate with family and friends on the ground".
Emirates has invested huge sums to provide passengers the very best inflight entertainment since 1992, when it became the first airline in the world to offer personal TV screens in all classes on its entire fleet.
More than 60 per cent of Emirates' fleet carry the Ice or Ice Digital Widescreen systems, both of which offer travellers significantly more inflight entertainment choice than any other airline.
The Skytrax awards for airline excellence is among the most prominent recognitions of outstanding quality excellence for product and customer service delivery across the airline industry. These independent aviation awards recognise front-line service realities and are considered a fair measure of actual product and service being delivered.
The airline's Ice (information, communication and entertainment) and Ice Digital Widescreen systems received top honours based on a passenger survey carried out by Skytrax. From August 2007 to June 2008, more than 15 million travellers of 93 nationalities took part in Skytrax's world airline survey, which covered several areas of the airline industry.
The criteria for the award included the quality of inflight entertainment, best movie selection, TV and documentary programmes, and best audio choices. Quality of headsets and sound, audio programming, games selection and screen size were also considered.
Patrick Brannelly, vice president passenger communications and visual services, said: "To win this award for the fourth consecutive year is a fantastic achievement, proving yet again that Emirates' significant investment in the inflight entertainment product is appreciated by our customers. We also make significant investments in the latest technology to ensure our passengers enjoy not only the widest range of entertainment, but also the capacity to communicate with family and friends on the ground".
Emirates has invested huge sums to provide passengers the very best inflight entertainment since 1992, when it became the first airline in the world to offer personal TV screens in all classes on its entire fleet.
More than 60 per cent of Emirates' fleet carry the Ice or Ice Digital Widescreen systems, both of which offer travellers significantly more inflight entertainment choice than any other airline.
The Skytrax awards for airline excellence is among the most prominent recognitions of outstanding quality excellence for product and customer service delivery across the airline industry. These independent aviation awards recognise front-line service realities and are considered a fair measure of actual product and service being delivered.