Melita rebrands, gears for quadruple service

Melita Cable today formally launched a rebranded identity that sees the existing Melita Cable, Melita Digital, hello, Onvol and Melita Business Communications brands fused into one rebranded Melita.

“This rebranding represents the shift from a multi-brand company to a complete home entertainment and communications solution – one source, one name, one brand,” said Stephen Wright, Melita’s Chief Operations Officer.

“We wanted to introduce a customer-focused, forward-thinking communications company to the Maltese Islands. This is a brand committed to listen to you, work for you and is all about you. Welcome to a fresh Melita experience”.

The rebranding will not affect any benefits currently enjoyed by subscribers from current product packages.

Mr Wright said that the essence of the reinvented Melita brand aimed to simplify technology and amplify possibilities.

Melita has also re-engineered its Customer Assistance Centre to offer a 24-hour, 7 days a week, customer service. The 24/7 operation kicks off on Monday and customers will be able to use a single telephone number as a point of contact for all requirements: 27 27 27 27.

The company is set to grow further in the coming months as it enters the mobile telephony market with a new offering. Melita holds a licence from the Malta Communications Authority to operate a fully-fledged mobile network.

“We are determined to remain the leading provider of communications and home entertainment solutions in the Maltese Islands. Melita’s rebranding exercise is the first step in our journey towards launching a latest generation mobile network thus becoming a quadruple provider for television, internet, telephony and mobile” Mr Wright concluded.