Sheffield United sponsorship costs £350,000, says MTA
The one-year sponsorship by the Malta Tourism Authority (MTA) of the English first division football club Sheffield United will cost £350,000 (€446,215), the MTA said yesterday.
"The value of the media and advertising exposure for Malta in the UK may well run into millions, rendering this agreement, from Malta's point of view, a great deal," MTA communications and pr director Kevin Drake said.
Malta Labour Party tourism spokesman Marie-Louise Coleiro Preca had yesterday urged the MTA to disclose the sponsorship amount in the interest of transparency and responsibility.
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Rodnick Abdilla
Aug 13th 2008, 16:57
Any studies had been don, before this sponsor was issued ? or was just a gamble like usual ?
Phil. Press
Aug 13th 2008, 13:29
How much T.V. coverage do M.T.A. expect ?. Or are they just relying on Sheff. Utd's. fans, to visit Malta ?. To cover the outlay.
M Lavelle
Aug 13th 2008, 11:23
I'd have thought that a football team that has been sponsered by another countries tourism board would at the very least have the airport that serves that city (Sheffield - Robin Hood airport) have direct flights to and from Malta! but no...........?????