Sheffield United sponsorship costs £350,000, says MTA

The one-year sponsorship by the Malta Tourism Authority (MTA) of the English first division football club Sheffield United will cost £350,000 (€446,215), the MTA said yesterday. "The value of the media and advertising exposure for Malta in the UK may...

The one-year sponsorship by the Malta Tourism Authority (MTA) of the English first division football club Sheffield United will cost £350,000 (€446,215), the MTA said yesterday.

"The value of the media and advertising exposure for Malta in the UK may well run into millions, rendering this agreement, from Malta's point of view, a great deal," MTA communications and pr director Kevin Drake said.

Malta Labour Party tourism spokesman Marie-Louise Coleiro Preca had yesterday urged the MTA to disclose the sponsorship amount in the interest of transparency and responsibility.

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