TVM, One, lead TV and radio surveys

Television Malta and One Radio continue to lead the television and radio popularity ratings respectively, according to the latest survey conducted for the Broadcasting Authority.

The survey results show that between January and March, TVM led the TV viewing audiences with 26.9 percent, rising to 33 percent between April and June.

One TV had a following of 21 percent, which fell sharply in the second quarter to 15.1 percent. Net TV had a viewership of 13.4 percent in the first quarter and 8.5 percent in the second.

Next up were Italia 1, Canale 5 and Rai 1.

Among radio listeners, One Radio led with 19.5 percent in the first quarter of this year, rising to 20.2 percent in the second quarter . Bay Radio was not far behind, with 16.2 per cent and 17.1 percent in the two quarters respectively, followed by Calypso Radio and RTK in fourth with a following of 8.6 percent and 8.1 percent.

The total effective radio hours spent by consumers was 3.63 hours, while that of TV viewers was 1.19 hours.

The full survey report can be viewed on www.ba-malta.org.