Tuesday, 5th August 2008 - 13:22CET

TVM, One, lead TV and radio surveys

Television Malta and One Radio continue to lead the television and radio popularity ratings respectively, according to the latest survey conducted for the Broadcasting Authority.

The survey results show that between January and March, TVM led the TV viewing audiences with 26.9 percent, rising to 33 percent between April and June.

One TV had a following of 21 percent, which fell sharply in the second quarter to 15.1 percent. Net TV had a viewership of 13.4 percent in the first quarter and 8.5 percent in the second.

Next up were Italia 1, Canale 5 and Rai 1.

Among radio listeners, One Radio led with 19.5 percent in the first quarter of this year, rising to 20.2 percent in the second quarter . Bay Radio was not far behind, with 16.2 per cent and 17.1 percent in the two quarters respectively, followed by Calypso Radio and RTK in fourth with a following of 8.6 percent and 8.1 percent.

The total effective radio hours spent by consumers was 3.63 hours, while that of TV viewers was 1.19 hours.

The full survey report can be viewed on www.ba-malta.org.

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Article © Allied Newspapers Ltd., printed on Saturday, July 4, 2009. This article is for personal use only, and should not be distributed.

Comments

Mario Axiak (on 6/8/08)

The figures reported in the article on radio are taken from Table 3.4 page 7 of the report which can be downloaded from the Broadcasting Authority's website. From that table, Calypso Radio ranked third with 11.6% from 10.3% the previous quarter while RTK ranked fourth at 8.1% - 8.6% the previous quarter. These are only the percentages of number of viewers/listeners who logged on to each radio station. The amount of time consumers spend listening effects the final ratings which can be found in Table 4.3 for Radio and Table 5.3 for TV. In this case, Calypso Radio ranked 2nd with 13.8% since, on average, Calypso Radio listeners spend 4.37 hours - Table 6.1

T Abela (on 5/8/08)

TVM surely deserves to lead the ratings. Lately they improved drastically, most of all the news content. They're more fresh, investigative and innovative in producing the main news bullettin. Hope they'll keep this momentum.

Ray de Bono (on 5/8/08)

It may sound subjective, but I am of the opinion that with increased penetration of Cable/Satellite TV less people are likely to follow Italian and Maltese Channels, and more will enjoy the aboundance of English and American ones. Are there any socio-economic factors behind such preferences? Has this been exposed in the survey results at all?

Andrea Coppini (on 5/8/08)

What is interesting is that despite the availability of more channels through both Digital Terrestrial and Cable, the Mediaset trio still remain the most popular foreign stations. This can only be a positive sign since Italian TV is what made most of us tri-lingual from a very early age.

Ray de Bono (on 5/8/08)

In an English speaking country like ours I find it hard to see how English language channels such as MTV, BBC PRIME, BBC NEWS, COMMEDY CHANNEL, Discovery, National Geographic, and the likes are virtually absent from such survey results...I am inclined to believe that with higher education levels, greater penetration of Cable and Digital TV Channels, (mainly) Maltese language channels may experience a decline in viewership. I wonder what people out there think about this point...? Maybe the BA Survey as a whole goes deeper on this aspect. I can’t say as I haven’t read it. I look forward to reading it!