Thursday, 24th July 2008
Ford seen shifting focus to small cars
Ford is about to alter its focus drastically and build more small cars, the New York Times said yesterday, citing people familiar with the plans.
Ford will make the announcement today, when it releases quarterly results, the newspaper said.
The company is expected to announce that it will convert three of its North American assembly plants from trucks to cars, according to the sources, the paper said.
Ford will realign factories to make more fuel-efficient engines and produce six of its next European car models for the US market, it added.
The company will also make its Mercury brand an integral part of its new small-car strategy, the newspaper said, citing the sources, who did not want to be named because of the timing of the official announcement today.
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