New look for Malta's oldest marketing firm

BPC International, Malta’s oldest marketing communications company, has unveiled a new corporate identity and website (www.bpc.com.mt) to express its values and beliefs.

“In a new, dynamic, way, the brand reinforces who we are and also defines our agency’s personality and the value that we provide to our key audiences’, said David Brockdorff, BPC’s Managing Director.

The new identity incorporates a new logo, which is designed in a realist sans-serif typeface and features three bold colours. BPC’s traditional aquamarine blue green has been retained as a reminder of the company’s origins and heritage. Gold the celebration colour for 50^th anniversaries features at the centre of the logo. A complex reddish purple symbolises the critical success factors for the future; passion, commitment, and ‘thinking outside the box’.

“With our well-established base, we are very forward looking and committed to providing inspiring and inspired marketing communications solutions for our clients across a range of disciplines”, continued David Brockdorff.

“Despite all the high-tech processes and IT systems that we now employ, this remains very much a people-based business. BPC has always managed to attract and retain very good people of the right calibre. We are fortunate that our people share our commitment and understand where we are going. This has proven to be a fundamental element in our success.

“Looking ahead, it is also very encouraging that with the international quality of work we are able to produce, there is exciting potential as borders are not necessarily Malta’s coastline. If we tread carefully, the future will be an exciting place. That is what BPC’s new corporate identity is really communicating.”

BPC was set up in 1958 by its current Chairman, Joseph Brockdorff. It has developed from an agency with advertising as its initial function into a true ‘full-service’ marketing communications agency, The agency provides a range of communications services to a prestigious list of clients operating in and from Malta.