Innovative graphic arts solutions lead HP to successful drupa exhibit

HP has announced that its 2008 drupa trade show exhibit highlighting the company's industry leadership, innovation and commitment to customer success, was the most successful drupa exhibit in HP history.

Purchase contracts completed at the 14-day show were led by a significant number of HP Indigo digital press deals, in addition to sales of HP Scitex and HP Designjet large-format solutions as well as HP SmartStream workflow systems.

Drupa, which was held in Düsseldorf, Germany from May 29 to June 11, is the world's largest graphic arts exposition; the HP stand at drupa featured the industry's largest digital colour portfolio and was the exposition's third-largest stand overall.

In addition to its sales activity, HP also secured an impressive amount of leads for HP Specialty Printing Systems original equipment manufacturer (OEM) partnerships and for the new HP Inkjet Web Press.

HP also signed several new letters of intent for HP Inkjet Web Press beta installations.

HP's presence in the digital colour production printing industry stems from its 2002 acquisition of Indigo, the company that launched the digital colour printing revolution 15 years ago.

Production applications from the HP Large-Format Printing (LFP) business shown at drupa featured high-quality, highly productive printing of indoor and outdoor signage and displays, professional photography and fine art.

HP Specialty Printing Systems and HP Inkjet High-speed Production Solutions drew high levels of customer interest. Both HP businesses demonstrate the capabilities of HP's Scalable Printing Technology for market applications ranging from direct mail and transpromotional printing, to newspaper and book publishing and CD/DVD duplication.

HP SPS provides OEM inkjet printing systems and is already a leading technology provider for the mail printing industry. More information about HP is available at www.hp.com.