Rebranded Pasqua at Wine Experience
Talented Carlotta Pasqua, who is paying her second visit to the Wine Experience being organised by P. Cutajar & Co. Ltd on July 13 and 14, is a third-generation member of the family wine business that bears her name. "It is a pleasure to return,...
Talented Carlotta Pasqua, who is paying her second visit to the Wine Experience being organised by P. Cutajar & Co. Ltd on July 13 and 14, is a third-generation member of the family wine business that bears her name.
"It is a pleasure to return, because I was highly satisfied last time," Ms Pasqua said. "Public attendance is very good and the people's interest in wine is high. I really enjoy having master classes, and telling people about our passion for wine; it is the best time of the tasting."
Ms Pasqua, 33, holds an MBA from the MIB School of Management of Trieste. A native of Verona, she has been responsible for public relations in the domestic and foreign markets for Pasqua for the past 18 months. She joined the family business in 2002 after gaining experience in a leading PR firm in Milan, having first obtained a diploma in PR and marketing and another diploma as a sommelier with the Italian Association of Sommeliers (AIS).
With her cousins Giovanni and Riccardo she is a member of the third generation of the Pasqua family business, founded in 1925 by three brothers, Riccardo, Natale and Umberto Pasqua. The firm, one of the main privately-owned wineries in Italy, is managed by the second generation of the family, Carlo (Carlotta's father), Umberto and Giorgio.
"I grew up in the wine business and learned about wine from my dad," Ms Pasqua said. "To me wine is a matter of history, culture, terroir and people, linked together in a beautiful mix which gives something unique, lively and dynamic."
She is vice-president of the Young Wine Producers Association (AGIVI), which includes many of the young Italian wine producers, and is a member of the Donne del Vino (Women in the Wine Business) Association.
The past year has been highly eventful for Pasqua. Last June it relocated to a new winery in San Felice Extra, an area north-east of Verona that is entirely surrounded by vineyards. The 18,000 square metre complex includes new offices as well as an aging cellar, tasting room, bottling area and warehouse. It was built using the most advanced technology to face new challenges and higher quality standards, the company said in a statement.
Then last March it unveiled a new brand identity, designed in consultation with Saatchi & Saatchi, which included the creation of a new trade mark, website, labels and media advertising campaign. This was intended to reposition the company following extensive market research on quality carried out both in Italy and abroad, and a series of meetings with key figures within the company and with key buyers.
The objective has been to communicate the concept of the family in an original way and in a more sophisticated and emotive manner. Wine is therefore represented as if it were a scion of the family, brought up and taken care of like a child. The new trade mark was designed by Claessens International of London, inspired by these considerations and bearing in mind both the company's heritage and its future development.
The new logo reflects the company's philosophy and values. The design is modern, and the colours, black, red and gold, are positive yet refined. A symbol - a red oval containing a design based on the letters of the name Pasqua - completes the logo and makes it truly distinctive. The slogan, "a family passion", sums it all up, conveying the vocation of a family company founded on the added values of history, culture and sensibility, while communicating a strong and highly recognisable identity. Pasqua this year are presenting no fewer than eight wines at the Wine Experience, all in new packaging: some typical Veronese wines like Bardolino, Soave and Valpolicella, some wines from the south of Italy and some new products like Fiano, a white wine from Salento, and Le Soraie, a red Veronese wine made with dried grapes of Merlot, Cabernet Sauvignon and Corvina.
This is the full list: Le Collezioni Sangiovese IGT, Le Collezioni Bardolino DOC, Le Collezioni Trebbiano IGT, Villa Borghetti Valpolicella Cl. DOC, Brognoligo Soave Classico DOC Cecilia Beretta, Pinot Grigio Venezie IGT Night Harvest, Fiano Salento IGT and Le Soraie Veronese IGT.
Asked for some tasting notes, Ms Pasqua said Le Soraie, for example, is a pleasant, smooth and round, fruity red wine, made with the same method usually used to make Amarone: with grapes that have been dried for three months. "It is a very good combination of the softness of Merlot, the structure of Cabernet Sauvignon and the fruitiness of Corvina," she said.
Fiano, she added, is a fresh, lightly aromatic and fruity white wine produced in the family property in Salento, in the southern part of Puglia. "This is the first vintage and we are quite satisfied with the result; it is a wine with a good combination of complexity, very intense at the nose, roundness and freshness. This makes an ideal match for seafood dishes."
Looking ahead to what can be expected from Pasqua this year, Ms Pasqua said Le Soraie is being launched throughout 2008. The range Villa Borghetti has been enlarged and now represents the premium Veronese range, including Amarone, Ripasso, Valpolicella and Soave. And a new Spumante Prosecco has just been released in Italy following the trend for sparkling wines.
The 2008 Wine Experience is being held at Ir-Razzett l-Abjad, Tal-Balal, on July 13 and 14 from 7 p.m. to midnight. Wines from France and Italy will be offered for tasting during the two evenings, with representatives of five winemakers present to conduct the tastings.
Apart from Pasqua they are Bersano, Bouchard, Martini and Grand Chais de France. Entrance is free. For more information contact P. Cutajar & Co. on 2144 8466 or on info@pcutajar.com.mt.
"It is a pleasure to return, because I was highly satisfied last time," Ms Pasqua said. "Public attendance is very good and the people's interest in wine is high. I really enjoy having master classes, and telling people about our passion for wine; it is the best time of the tasting."
Ms Pasqua, 33, holds an MBA from the MIB School of Management of Trieste. A native of Verona, she has been responsible for public relations in the domestic and foreign markets for Pasqua for the past 18 months. She joined the family business in 2002 after gaining experience in a leading PR firm in Milan, having first obtained a diploma in PR and marketing and another diploma as a sommelier with the Italian Association of Sommeliers (AIS).
With her cousins Giovanni and Riccardo she is a member of the third generation of the Pasqua family business, founded in 1925 by three brothers, Riccardo, Natale and Umberto Pasqua. The firm, one of the main privately-owned wineries in Italy, is managed by the second generation of the family, Carlo (Carlotta's father), Umberto and Giorgio.
"I grew up in the wine business and learned about wine from my dad," Ms Pasqua said. "To me wine is a matter of history, culture, terroir and people, linked together in a beautiful mix which gives something unique, lively and dynamic."
She is vice-president of the Young Wine Producers Association (AGIVI), which includes many of the young Italian wine producers, and is a member of the Donne del Vino (Women in the Wine Business) Association.
The past year has been highly eventful for Pasqua. Last June it relocated to a new winery in San Felice Extra, an area north-east of Verona that is entirely surrounded by vineyards. The 18,000 square metre complex includes new offices as well as an aging cellar, tasting room, bottling area and warehouse. It was built using the most advanced technology to face new challenges and higher quality standards, the company said in a statement.
Then last March it unveiled a new brand identity, designed in consultation with Saatchi & Saatchi, which included the creation of a new trade mark, website, labels and media advertising campaign. This was intended to reposition the company following extensive market research on quality carried out both in Italy and abroad, and a series of meetings with key figures within the company and with key buyers.
The objective has been to communicate the concept of the family in an original way and in a more sophisticated and emotive manner. Wine is therefore represented as if it were a scion of the family, brought up and taken care of like a child. The new trade mark was designed by Claessens International of London, inspired by these considerations and bearing in mind both the company's heritage and its future development.
The new logo reflects the company's philosophy and values. The design is modern, and the colours, black, red and gold, are positive yet refined. A symbol - a red oval containing a design based on the letters of the name Pasqua - completes the logo and makes it truly distinctive. The slogan, "a family passion", sums it all up, conveying the vocation of a family company founded on the added values of history, culture and sensibility, while communicating a strong and highly recognisable identity. Pasqua this year are presenting no fewer than eight wines at the Wine Experience, all in new packaging: some typical Veronese wines like Bardolino, Soave and Valpolicella, some wines from the south of Italy and some new products like Fiano, a white wine from Salento, and Le Soraie, a red Veronese wine made with dried grapes of Merlot, Cabernet Sauvignon and Corvina.
This is the full list: Le Collezioni Sangiovese IGT, Le Collezioni Bardolino DOC, Le Collezioni Trebbiano IGT, Villa Borghetti Valpolicella Cl. DOC, Brognoligo Soave Classico DOC Cecilia Beretta, Pinot Grigio Venezie IGT Night Harvest, Fiano Salento IGT and Le Soraie Veronese IGT.
Asked for some tasting notes, Ms Pasqua said Le Soraie, for example, is a pleasant, smooth and round, fruity red wine, made with the same method usually used to make Amarone: with grapes that have been dried for three months. "It is a very good combination of the softness of Merlot, the structure of Cabernet Sauvignon and the fruitiness of Corvina," she said.
Fiano, she added, is a fresh, lightly aromatic and fruity white wine produced in the family property in Salento, in the southern part of Puglia. "This is the first vintage and we are quite satisfied with the result; it is a wine with a good combination of complexity, very intense at the nose, roundness and freshness. This makes an ideal match for seafood dishes."
Looking ahead to what can be expected from Pasqua this year, Ms Pasqua said Le Soraie is being launched throughout 2008. The range Villa Borghetti has been enlarged and now represents the premium Veronese range, including Amarone, Ripasso, Valpolicella and Soave. And a new Spumante Prosecco has just been released in Italy following the trend for sparkling wines.
The 2008 Wine Experience is being held at Ir-Razzett l-Abjad, Tal-Balal, on July 13 and 14 from 7 p.m. to midnight. Wines from France and Italy will be offered for tasting during the two evenings, with representatives of five winemakers present to conduct the tastings.
Apart from Pasqua they are Bersano, Bouchard, Martini and Grand Chais de France. Entrance is free. For more information contact P. Cutajar & Co. on 2144 8466 or on info@pcutajar.com.mt.