No international promotion for Ira

After listening to Ira Losco's incredible new album Fortune Teller, I felt disappointed that her music never reaches foreign markets. Fortune Teller proves that the problem is not the product, as it is close to perfect. It is rather the lack of promotion of Losco's music, particularly on the internet.

Firstly, her official website is outdated and lacks updates; professional artists revamp their site with every album release. This is because it is the best source for official updates, and the main target for those who want to find out who Losco is. Unfortunately, the top Maltese artist's management seems to be almost unaware of this.

Thousands of artists have been discovered by My Space. Although Losco has a page, like her website, it is not attractive, particularly when compared with international artists' My Space page. Such pages can be wisely used to announce concert/gig dates and send 'bulletins' and journal entries to thousands of people.

Are Losco's promoters aware of the advantages of having an official You Tube account for the artist?

At present, fans from abroad have almost no options to buy Losco's albums via the internet, as there are no eye-catching direct links on her site or on her My Space, with shipping possibilities too. What about iTunes?

Nowadays, thousands of internet users visit blogs that provide updates and reviews about the new releases in the music industry.

Why does Losco's management not try to influence such bloggers online to review her songs and feature them in their internet space? Losco boasts about her die-hard fans; through e-mail mailing list updates and through links placed on her website and My Space, her fans can be encouraged to influence such bloggers collectively.

Like these promotion methods, there are many others.

Ira Losco should realise that the internet is a more powerful promoter than MTV, and it is free.