Emirates leads the polls

Emirates Airline began the month of May in style, sweeping four major awards for excellence at the Business Traveller Middle East Awards 2008 ceremony in Dubai. A few days later, Emirates was named "Most Popular Airline" in arabianbusiness.com's travel...

Emirates Airline began the month of May in style, sweeping four major awards for excellence at the Business Traveller Middle East Awards 2008 ceremony in Dubai. A few days later, Emirates was named "Most Popular Airline" in arabianbusiness.com's travel survey 2008, outflanking the next closest contender by a large margin. In both awards, readers from the region voted for their favourite travel provider.

At the Business Traveller Middle East Awards 2008 gala ceremony, Emirates walked away with four of the most coveted airline gongs for Best Airline, Best Business Class, Best Regional Airline and Best Frequent Flyer Programme.

Tim Clark, president, Emirates Airline, and Brian Labelle, senior vice president, Skywards, collected these awards on behalf of Emirates.

In the arabianbusiness.com's travel survey, Emirates garnered 56.35 per cent of all votes for most preferred airline, compared to the next ranked airline which gained 10.5 per cent of votes. Mr Clark said: "Emirates invests millions of dollars in product and service innovation. It has always been our aim to deliver the best possible travel experience, and it is gratifying to be recognised for our efforts by the region's business travellers - our core customers."

Emirates pioneered true luxury in commercial air travel on its Airbus A340-500 aircraft in 2003, when it introduced the world's first private suites in its first class cabin, and over 600 channels of on-demand entertainment in all seats in all classes. Feedback from travellers was tremendous.

Today Emirates' new aircraft are delivered with private suites fitted in first class, lie-flat seats in business class, ergonomic seats in economy class, and 1,000 channels of on-demand entertainment in all seats.

The airline also implemented an aggressive retrofit programme to bring these latest inflight amenities to the rest of its fleet. To date, nearly half of Emirates' fleet are equipped with these latest comforts.

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