Following the acquisition of Hotel Phoenicia by a group of Irish investors, the hotel is now operating as a stand-alone brand, the hotel said. ICON was selected to develop and further enhance the hotel's online presence with a completely new web portal, www.phoeniciamalta.com The site highlights the unique characteristics and history of the hotel and includes a wealth of information about Malta and a calendar of events to entice visitors to the island, to Valletta and the hotel.