Agreement with Capri municipality

La Quinta (Malta) Ltd has been appointed by the municipality of Capri to promote, market and licentiate the new official brand of Capri to the tourism sector, after a similar project with Venice.

The main objective is to safeguard the artistic and natural heritage of the town, and promote its image together with its uniqueness, art, history and quality of life.

This campaign should foster commercial alliances between licencees of the Venice and Capri brands, including tour operators DMCs, airlines and other tourism-oriented entities.

Licencees have the exclusive right to sell services and travel packages for their country/market with reference to:

• hospitality services;
• Capri's tourist services;
• the direct issue of the personalised VIP card;
• participation in events organised by both municipalities;
• contacts with entrepreneurial forces and representatives of the regional institutions.

After signing the contract, CEO and managing director of La Quinta, Tony Coleiro, said La Quinta (Malta) Ltd forms part of the group's network, established in 1980 as the first company acting as a fashion broker, brokering alliances between well known fashion houses and smaller suppliers.

From its initial specialisation, La Quinta branched out into other complementary services and developed eight divisions each with a specific task.

Today La Quinta comprises an efficient international network that includes an extensive number of branches and associate offices present throughout world major markets.