Online fashion store open for business

An online fashion store based in Malta and targeted at local customers opened its virtual doors yesterday. The store - www.lifeisfashion.com - aims to bring high-quality Italian fashion to Malta at lower prices than if sold in a shop because of much...

An online fashion store based in Malta and targeted at local customers opened its virtual doors yesterday.

The store - www.lifeisfashion.com - aims to bring high-quality Italian fashion to Malta at lower prices than if sold in a shop because of much lower running costs.

Company managing director Brendan Borg said online shopping was becoming more popular with consumers. Items will be delivered free of charge and customers will be entitled to a 15-day cooling-off period during which they can change any items.

Although the online store is kicking off with fashion items from three Italian brands - Angel Devil, Antony Morato and Korakor - Mr Borg did not exclude the possibility of more being added in the future.

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