Airline at the front line

I read with interest the comment piece Turbulent Times by Lino Spiteri where he describes the troubles and fortunes of Air Malta.

But one thing is missing.

When the customer disembarks Air Malta he should be left with a lasting memory of the wonderful Maltese welcome he received and of the bright and cheery inspirational cabin service. During the three-hour flight he should have enjoyed a pre-dinner bar round followed by a timely meal service, then enjoyed quality tea and coffee with fresh milk... and the meal trays cleared away promptly! Style, elegance and professionalism.

Air Malta cabin service is tired and unmemorable. The crew are not particularly focused on making the customer feel special and their experience one to remember. The "one pass" service is both unnecessary and disappointing with three hours or more flying time on some routes.

The whole experience requires reviewing and retraining.

Am I qualified to comment on this?

I operated to Malta frequently as a steward since the late 1960s with BEA and recently retired having been a senior crew member and cabin crew performance manager.

No chance of an upgrade for me now, but come on, Air Malta. You can do better for all your customers. Because of your front line position, you could have a powerful effect on "Brand Malta".