Investing in exposing local property abroad

Unique Homes, a bi-monthly quality upmarket magazine published in the US, has featured Malta as a property destination in its March/April issue. This is one in a series of articles and spotlights on the island that will be issued in the coming year following an agreement signed with Coldwell Banker Malta.

According to Geoffrey Ciantar, general manager of Coldwell Banker Malta: "We are investing heavily in promoting Malta as a property destination internationally and are building on the huge Coldwell Banker network to leverage this exposure."

Coldwell Banker Malta has also obtained unlimited access to list its clients' properties on the publication's website, uniquehomes.com, with the option of keeping these properties updated. All enquiries come directly to Coldwell Banker Malta.

Exposure has also been obtained in Previews magazine, published by Coldwell Banker in the Netherlands, and publications in California, Seattle and New York, Prague and Ireland, where Coldwell Banker Malta has also bought advertising.

"We want to challenge our local customers to ask themselves:

'Do their properties deserve to be listed with Coldwell Banker Malta?" We have no doubt that all this exposure will help place Malta on the international property map, targeting the right kind of affluent buyers for our clients' properties and developments," Mr Ciantar added.

Coldwell Banker have offices in Attard, St Paul's Bay and Qormi, with more planned. They can be contacted by calling 2339 2200, e-mailing gciantar@coldwellbankermalta. com or visit www.coldwellbanker malta.com.