Deborah Grech was recently appointed brand manager for Vodafone Malta Ltd.

"Deborah is an outstanding professional, who will be a key figure in delivering our new marketing plans for the coming years," said Inaki Berroeta, CEO of Vodafone Malta.

"Vodafone brand strength continues to be a significant asset for the company and Deborah's experience and expertise will be an added bonus to our commitment to better serve customers. We have a lot of potential within Vodafone and are very proud to give high responsibility roles to employees who have grown and developed within the company. I am certain that Deborah will do an excellent job in her new role like she has done in the past."

Ms Grech, who joined Vodafone Malta seven years ago, held various positions within the company. She started off in marketing communications, moving into brand as senior executive after three years.

Since March 2005, she was responsible for setting up the Corporate Affairs Department within Vodafone, where she managed PR, internal communications, corporate responsibility and corporate events. She is also secretary to the Vodafone Malta Foundation. Last year, she even worked for a few months for Vodafone Spain in Madrid, where she was responsible for Vodafone live and data.

Ms Grech was also responsible for issuing Vodafone Malta's first Corporate Responsibility Report.

In her new role as brand manager, she will be responsible for Vodafone's brand direction and campaigns as well as the branding of all mobile and broadband products.