Farsons, Café Jubilee in successful foray in Rimini fair

Farsons and Café Jubilee has reported very positive feedback after participating for the first time at Europe’s leading beer show known as ‘Pianeta Birra’ in Rimini, Italy.

“Our primary objective was that of promoting the Café Jubilee franchise internationally. We’ve had a lot of enquiries, quite of few of which are serious, and we are extremely pleased with the results achieved at this trade show which confirms that the international prospects for the Café Jubilee franchise in Italy and other markets looks good. It was definitely worth it,” Alex Scicluna, co-owner of Café Jubilee said.

Stephen Sultana, responsible for international business and exports at Simonds Farsons Cisk plc said that that more than 2,000 visitors toured the stand during the course of the three-day trade show, and the degree of interest shown by the visiting professionals in the beer and beverage trade exceededexpectations.”

“It’s tough but we’ve managed to double our beer exports to Italy last year and we aim to do the same this year by expanding our market presence in the North of Italy. Our co-participation in Pianeta Birra with Café Jubilee has provided us with the right image and impetus to accelerate this export growth. We’re also grateful for the support provided by Malta Enterprise and the Malta Food & Beverage Network at Pianeta Birra,” continued Mr Sultana.