Sunday, 16th March 2008

Middlesea launches new campaign

Middlesea Insurance plc has launched a new advertising campaign emphasising the benefits provided by Middlesea Health, Middlesea Home, Middlesea Travel, Middlesea Motor, Middlesea Commercial Plan, and Middlesea Aquatica.

Middlesea Insurance plc assistant general manager Keith Mallia-Milanes explained that the company opted for a fresh, modern look with minimal text and imagery that communicated a joie de vivre.

"The advertising concept conveys a feel-good factor with a simple message, stressing the importance of protecting oneself and personal and business assets with quality insurance products provided by Middlesea Insurance."

For further information, visit www.middlesea.com or call freephone 8007 2277.