Famous beer in new bottle

Carlsberg, brewed in Malta under licence since 1981 by Simonds Farsons Cisk plc, was launched in a new "icon bottle" at a street party in Valletta.

The main feature of the new bottle lies in its embossed Carlsberg logotype and sleek contemporary shape. The company says it has been designed specifically for clubbers and active urban socialites who are drawn to its "trendy, hip image".

"Carlsberg is one of the strongest Danish brands and is also the fastest growing international beer brand in the world. The new elegant design has been inspired by the brand's premium image and gives consumers a higher quality experience," Gabriella Gusman, brand executive for Carlsberg, said.

The new icon bottle was first launched in Ireland last September, followed by launches in Sweden, Ukraine, Italy, Japan, Russia, Belgium, Switzerland, Austria and Czech Republic and it is now the recommended standard bottle.

Carlsberg Pilsner is the flagship in the Carlsberg Group's portfolio of beers.