Accolade for in-flight entertainment system
Speeded up images of a passenger engrossed in Emirates' pioneering in-flight entertainment system landed the airline a top digital advertising award. In securing "Gold" in the travel and leisure category at the Campaign Media Awards 2007 in London,...
Speeded up images of a passenger engrossed in Emirates' pioneering in-flight entertainment system landed the airline a top digital advertising award.
In securing "Gold" in the travel and leisure category at the Campaign Media Awards 2007 in London, the airline has again demonstrated its leadership and creativity on the web, the airline said in reaction to the award.
"Fierce competition in this category came from across the international business world, not just the airline industry, and Emirates beat off competition from corporate heavyweights such as Google and Lastminute.com to pick up the prized accolade," it said.
The winning creative was for the Time Will Fly promotion of Emirates' in-flight entertainment system. The rich media video adverts were linked to www.timewillfly.com.
Among the prominent websites featuring the advert were The Financial Times, Guardian, The Economist, AME Info, Forbes, ITP, MSN Arabia, Khaleej Times, Yahoo and Zawya.
In July, Emirates enabled all passengers purchasing their tickets online to select and secure their preferred seats at the time of booking, thus extending the service previously only available to first and business class passengers.
Emirates flies five times weekly from Dubai to Malta via Larnaca in Cyprus.
hhtp://www.emirates.com
In securing "Gold" in the travel and leisure category at the Campaign Media Awards 2007 in London, the airline has again demonstrated its leadership and creativity on the web, the airline said in reaction to the award.
"Fierce competition in this category came from across the international business world, not just the airline industry, and Emirates beat off competition from corporate heavyweights such as Google and Lastminute.com to pick up the prized accolade," it said.
The winning creative was for the Time Will Fly promotion of Emirates' in-flight entertainment system. The rich media video adverts were linked to www.timewillfly.com.
Among the prominent websites featuring the advert were The Financial Times, Guardian, The Economist, AME Info, Forbes, ITP, MSN Arabia, Khaleej Times, Yahoo and Zawya.
In July, Emirates enabled all passengers purchasing their tickets online to select and secure their preferred seats at the time of booking, thus extending the service previously only available to first and business class passengers.
Emirates flies five times weekly from Dubai to Malta via Larnaca in Cyprus.
hhtp://www.emirates.com