Greens bond with business

From budget airlines telling us how to "fly greener" to oil giants developing cleaner fuels, the corporate world is pushing its eco-credentials, often tying up with well-known environmental groups.

It may be good for business, but is it good for green campaigners? Some green groups are still wary of getting too close.

Gerd Leipold, executive director of Greenpeace International, says environmental groups face a tricky balancing act in working with the corporate sector.

"Business is probably the most influential part of our society, so if you want to produce change you have to look at how you can influence business," he said.

"Environment news is big on the agenda... some businesses are interested in order to learn from NGOs and in order to do something good."

But not every corporation may be so committed: "There may be cases where interest can be simply seen as providing a bit of a green mantel".

Last month Friends of the Earth withdrew an application to take part in a televised Pop Idol-style competition to become broadcaster BSkyB's charity partner.

Over 160 groups had applied to take part, keen to receive £1 million in cash and in kind, as well as access to the UK broadcasting arm of Rupert Murdoch's News Corporation.

Friends of the Earth, without giving details, cited concerns over the timing of the campaign. Murdoch has been criticised in the past by environmentalists for his climate-sceptic news channel Fox News.

Companies implementing green schemes - from attempts to become carbon neutral to encouraging staff to cycle to work - have made it easier for green groups to work with businesses.

"Any sensible group would look into opportunities for partnership, either with NGOs or businesses," Mike Childs, head of campaigns at Friends of the Earth, told Reuters.

"I don't think anyone sensible in the environment movement is anti-business."

Greenpeace, which has been involved in campaigns with drinks companies Coca-Cola Co. and PepsiCo and consumer goods maker Unilever, says it does not take any money from the businesses it works with in order to retain its independence as a campaigner.