100 'VIPs' at MTV concert

About 100 lucky winners and a total group of over 160 Maltese were recently flown to Bari on a day trip to enjoy the Coca-Cola Live @ MTV concert, broadcast live on MTV Italy, and featuring Mel C, Gemelli Diversi and Biagio Antonacci. They watched the...

About 100 lucky winners and a total group of over 160 Maltese were recently flown to Bari on a day trip to enjoy the Coca-Cola Live @ MTV concert, broadcast live on MTV Italy, and featuring Mel C, Gemelli Diversi and Biagio Antonacci.

They watched the show from VIP seating before they flew back to Malta after a relaxing day of sightseeing in Ostuni and Polignano.

The event was presented and animated by two of the most popular VJs from MTV Italy, Carolina Di Domenico and Alessandro Cattelan. Throughout the summer, General Soft Drinks Co. Ltd has given the opportunity to over 2,500 people to experience unique live events, and the Coca-Cola Live @ MTV concert marked the climax of the Coke and Music Campaign 2007. Burger King also joined forces for the Bari trip, awarding 40 tickets.

Participants were simply required to peel off the Coke and Music label from all Coke and Diet Coke 300ml and 1,000ml bottles and drink it to reveal a code on the inside of the back label. They still stand a chance of winning the Final Grand Prize of branded jewellery from Victor Azzopardi Jewellers.

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