Smart: official global partner of Live Earth

'Open your mind' - and combine an exciting lifestyle with environmental protection. True to its philosophy, Smart supported the Live Earth concerts and 'Save Our Selves - SOS' campaign against global warming launched by founder Kevin Wall and partner former US Vice-President Al Gore.

The Mercedes-Benz Group, is with Smart, the world's only automaker serving as an official partner of the Live Earth concerts, which featured more than 100 headliners last month. Smart provided the official shuttle service for all artists and other celebrities participating in Live Earth.

With the Smart Fortwo, Mercedes-Benz Group set new standards in urban mobility and low CO2 emissions in inner cities without making any sacrifices in terms of functionality, comfort or driving pleasure. This vehicle combines a modern lifestyle and individual mobility with environmental protection.

The smart fortwo diesel is the world champion in low CO2 emissions, releasing only 88 grams of CO2 per kilometre driven. It is also the world's only mass production vehicle that actually consumes only three litres of fuel per 100 kilometres. The smart fortwo offers an unconventional solution to problems associated with urban mobility today. We need to have such solutions in all areas of life if we're going to face up to the dangers of climate change. The goal with the smart brand is to encourage people to live responsibly, question conventional views, and remain open to new, forward-looking solutions.

Kevin Wall welcomed Smart as an official global partner of his initiative: "I'm pleased that we've got a strong partner in Smart, which has already taken major steps forward in the battle to stop global warming. Together, we can demonstrate to billions of people that there are technologies on the road today with low CO2 emissions, which is an important contribution to achieving global climate protection goals."

Live Earth united people from across all continents to spur action against the climate crisis from individuals, corporations and governments. Mr Gore said: "Live Earth will spread our call for action to address the climate crisis to millions of Germans, Europeans and people worldwide."

Live Earth mobilised more than a billion people to play an active role in climate protection. Nine concerts offered 24 hours of live music at venues in Sydney, Tokyo, Shanghai, Johannesburg, Istanbul, Hamburg, London, Rio de Janeiro and New York. Internationally renowned rock and pop stars included The Police, Madonna, Genesis, Bon Jovi, The Red Hot Chili Peppers and Sheryl Crow.

The Smart Fortwo has won over nearly 800,000 customers in 36 countries since October 1998. As a Mercedes-Benz Group brand, Smart benefits from the parent company's engineering expertise and many years of experience in the automotive industry.

Smart as one of the automotive industry's youngest brands stands for innovation, functionality and a lust for life. Drivers of smart vehicles can be categorised more in terms of their attitudes than their age, profession or gender.