Swimwear designers launched their new collections at the Mercedes-Benz Fashion Week in Miami Beach. They presented bright models wearing different kinds of bathing suits, which electrified the whole event and created a positive mood.

The swimwear designed by Ashley Paige, Rebecca Virtue and Shay Todd was a combination of elegance, fun, sex appeal and innovative ideas. The explosive launch in Miami Beach noticeably cheered up and inspired those who were present, and anyone who takes a look at the collections through the media will definitely get the urge to go on a crazy summer beach party, which the visitors of the fashion week could easily afford in the sunny Florida.

Ashley Paige

Designer Ashley Paige presented a versatile gamut of bathing suits in many colours, with different patterns, cuts, shapes and combinations. The lively collection was complemented with fashion accessories and it projects the joyful mood of the designer's ideas with strong 1970s attributes.

Rebecca Virtue

Designer Rebecca Virtue presented an extravagant collection of swimwear for the fashion label Becca. What stands out on the garments in the collection is the combination of colours: black, white, grey and one-colour patterns with striking colour nuances. Top notch elegance for the urban jet set and a cocktail by the pool. Still, it would be a pity for such a bathing suit to be ruined by the sea salt.

Shay Todd

Young Shay Todd launched an entertaining line of swimwear, outlined by the glow of materials that have a metallic effect and different cuts combined with colours and fashion accessories. In terms of style, the swimwear collection is reminiscent of the 1980s.

From the reams and reams of Lycra it took to make the fashion week a reality, certain themes emerged for swimwear in 2008.

When it was introduced by Austrian designer Rudi Gernreich in 1964, the monokini was little more than women's swim trunks with suspenders, leaving the bosom free to bounce among the waves. Today the monokini is essentially a bikini whose parts are somehow connected, although that connection may be simply aesthetic, rather than functional. It's a little strange-looking until you get used to it.

Mostly seen in gold and silver, whose mass popularity reached its tawdry zenith in the 1970s, lamé (or liquid lamé as the swimsuit variety is often called) has officially made a comeback. It has also found reincarnations in pink and blue. And speaking of the 1970s, glory to them. Crochet, tie-dye and rocker attitude showed up in several shows.

Most of the swimsuits at the shows struck a more sophisticated note, with designers eschewing bathing suit bottoms hiked so far up that they looked like a frontal wedgie. Higher arches are supposed to elongate the gams, but these days they remind one of an over-tight face-lift.

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