Two new Fiats launched

The new Fiat Bravo and Fiat Sedici 4x4 were launched yesterday by UCIM Co. Ltd.

The New Fiat Sedici personifies the "4x4 4 ALL" concept that Fiat has brought to the four-wheel-drive market, with the aim of offering customers the safety and fun that is only available from a four-wheel-drive version, the company said.

The Sedici's design was developed in conjunction with Giorgetto Giugiaro's Italdesign company, "built for drivers who wish to make a statement by driving a sophisticated car with elegant lines, yet also seeking a compact, easily handled and safe car that can slip through town traffic with ease". The new Fiat Bravo was described by UCIM Co. Ltd as "a perfect balance of beauty and substance - another milestone in the process to update the brand's product range".

A well-built Italian hatchback, the Fiat Bravo is agile, entertaining to drive, and competitive, thanks to the excellent balance between content and price, the company said.

The Fiat Bravo embodies new technologies, not only where engineering is concerned, but also in the use of electronics "at the service of comfort and well-being on board".