Top German model Eva Padberg is taking on a new role as brand ambassador for Mercedes-Benz. The sought-after star model is to represent the Stuttgart-based premium car brand at future international fashion and lifestyle events.
Eva Padberg makes her debut appearance in this role at Mercedes-Benz Fashion Week Berlin between Thursday and Sunday.
"Berlin and Eva Padberg both epitomise a modern and young lifestyle," Dr Olaf Göttgens, vice-president Brand Communications Mercedes-Benz Passenger Cars, pointed out. "The Mercedes-Benz brand has always been known for its innovative approach, timeless and emotional design, and its unique allure - which is why Eva Padberg is the ideal fashion ambassador for our brand."
As brand ambassador, Padberg will become the face of Mercedes-Benz's long-term commitment to top-class fashion events. The star model has a special place in today's fashion industry.
She has dazzled the world on the catwalks and in fashion shows for Chanel, Versace and Armani. She has featured on the cover of glamorous fashion magazines and in major advertising campaigns.
She is also making a name for herself as a presenter, actress and voice-over artist and is an official ambassador for both UNICEF and SOS Children's Villages.
Padberg's first appearance as brand ambassador for Mercedes-Benz is high-profile. The multi-talented model appears on all the posters and official publicity materials for the first Mercedes-Benz Fashion Week Berlin.
Mercedes-Benz commissioned renowned photographer Marc Trautmann for the fashion shoot, and the pictures feature the model with an elegant Mercedes-Benz CL-Class Coupé to emphasise the close links between the worlds of fashion and cars.
A special venue is being constructed alongside the Brandenburg Gate for Mercedes-Benz Fashion Week Berlin. The four-day fashion event in Berlin is one of the key dates on the international fashion calendar, which until now has revolved around London, Paris, Milan and New York - where Mercedes-Benz also has made its mark as a title sponsor.
From 2008 two fashion events will be staged every year - in January and July.