GO's flagship outlet inaugurated

The GO flagship store in Birkirkara has been inaugurated this week.

The store, in Psaila Street, is the only outlet that sells all four GO services namely fixed line telephony, mobile telephony, broadband internet and digital television.

Apart from selling GO's quad-play offerings, the outlet accepts the payment of all bills.

Speaking during the opening, GO chairman Sonny Portelli said the outlet reflects the company's new personality - contemporary, dynamic, friendly and fresh.

"We are Malta's only quad-play provider. Our new identity truly reflects our objective of converging our businesses from an operational as well as a customer point-of-view," he said.

GO chief executive officer David Kay said the new brand has brought about a new vigour for the company - the employees, customers and shareholders have welcomed it.

"Now, we have to make sure we live up to our promises and deliver," he said.

Investments Minister Austin Gatt, and Minister for Competitiveness and Communications Censu Galea launched the outlet. Dr Gatt commended GO for implementing ambitious changes over the past year.

"The rebranding exercise is the visible part of a series of changes the organisation has gone through, and is still going through, to ensure its long-term sustainability".

Mr Galea said the outlet is a demonstration of how organisations like GO have developed their retail strategy.

"Apart from the inherent attractiveness of this outlet, the most important aspect is the way the customer is welcomed and provided with the service."