Computing power behind Shrek the Third

HP and AMD announced that their technology helped DreamWorks Animation SKG create the digital magic audiences will experience in Shrek the Third.

HP ProLiant servers, workstations and notebooks powered by AMD64 processors enabled the creation of technically challenging, detail-rich images and effects in the latest film in the successful Shrek series. Additionally, producers benefited by using HP Halo Collaboration Studios to connect DreamWorks teams from across the globe in a live virtual environment.

Additionally, DreamWorks Animation production management staff streamlined a variety of production activities by using HP nx6125 notebooks based on AMD Turion 64 X2 dual-core mobile technology, helping DreamWorks to achieve its goal of producing two animated films per year.

In this latest chapter of Shrek, King Harold, Shrek's new father-in-law, falls ill, leaving Shrek and Fiona to become the next rightful heirs to the throne of Far, Far Away. Unwilling to forego his beloved swamp, Shrek recruits Donkey and Puss in Boots to find Fiona's rebellious cousin, Artie, and install him as the new king. As the story unfolds, Shrek and pals embark on an adventure through magical lands.