KDM launch prize indemnity policies
KDM Insurance Brokers Ltd yesterday launched Prize Indemnity to the local market. Following a brief introduction by Kenneth De Martino, managing director, Jon Wilkinson, chief operating officer at WorldWide Hole in One, explained the prize indemnity...
KDM Insurance Brokers Ltd yesterday launched Prize Indemnity to the local market. Following a brief introduction by Kenneth De Martino, managing director, Jon Wilkinson, chief operating officer at WorldWide Hole in One, explained the prize indemnity policies.
He said most foreign sports fans were familiar with $1,000,000 half court shots or $500,000 hole-in-one promotions that were run at countless events around the world. Many are also familiar with Who Wants To Be A Millionaire screened on Italian and British TV.
Through a prize indemnity policy the insured could offer large, eye-catching prizes and insure the risk for a fraction of the potential payout.
"Insurance is often thought of as a mundane service and most corporate companies and event organisers fail to take advantage of the marketing opportunities that can be found in the creative use of insurance. Prize indemnity is an excellent marketing tool that can be used effectively to promote events and brands."
"Prize Indemnity is a promotional insurance which provides companies with the ability to run competitions with exciting and attractive high value prizes as part of their marketing and promotional campaigns. The prizes would normally be beyond the reach of most budgets, however for a fraction of the cost the insurer will minimise the exposure and guarantee the prizes as and when they are won."
"Knowing how often the contests are likely to be won allows us to take the risk away from the client. All of this for an insurance premium, usually a fraction of the cost of the potential prize."
Alberto Bisazza, director of KDM Insurance, said the MFSA had granted full authority for his company to promote this class of insurance.
He said most foreign sports fans were familiar with $1,000,000 half court shots or $500,000 hole-in-one promotions that were run at countless events around the world. Many are also familiar with Who Wants To Be A Millionaire screened on Italian and British TV.
Through a prize indemnity policy the insured could offer large, eye-catching prizes and insure the risk for a fraction of the potential payout.
"Insurance is often thought of as a mundane service and most corporate companies and event organisers fail to take advantage of the marketing opportunities that can be found in the creative use of insurance. Prize indemnity is an excellent marketing tool that can be used effectively to promote events and brands."
"Prize Indemnity is a promotional insurance which provides companies with the ability to run competitions with exciting and attractive high value prizes as part of their marketing and promotional campaigns. The prizes would normally be beyond the reach of most budgets, however for a fraction of the cost the insurer will minimise the exposure and guarantee the prizes as and when they are won."
"Knowing how often the contests are likely to be won allows us to take the risk away from the client. All of this for an insurance premium, usually a fraction of the cost of the potential prize."
Alberto Bisazza, director of KDM Insurance, said the MFSA had granted full authority for his company to promote this class of insurance.