A beach bag is being given for free to consumers buying any two packs of Nestlè Fitness Cereals.
"Many nutritionists and medical institutions recommend that one should eat more whole grain, at least three servings a day," a Nestlè spokesman said.
The company is promoting the importance of whole grain through a new Nestlè Whole Grain logo featuring on all packages in order to help consumers identify Nestlè breakfast cereals made with whole grain.