Record Malta bookings on Expedia

Since the new Malta promotional campaign on Expedia, the world's largest online travel company, began last month, room night bookings for accommodation in Malta and Gozo have been increasing significantly.

At the end of the previous campaign (in the first quarter of 2007) the average number of Malta room nights booked per week was in the region of 1,100 - 1,350. The current average number of weekly room nights booked in Malta and Gozo through Expedia now stands at approximately 2,000. This is also the first time ever that Expedia are selling more than 300 Malta room nights a day.

An enthusiastic Expedia spokesperson stated that, where Malta sales are concerned, right now "every week is a new record week".

The Malta Tourism Authority partnered with Expedia, Inc to feature the destination across Expedia's European properties in unprecedented fashion.

The new six-figure campaign was developed by Expedia production teams in Paris, Munich, London and Milan and uses sophisticated multi-tier targeting of Expedia's travellers to showcase the islands of Malta, Gozo and Comino as places to "relax, explore and discover".

Working together, Expedia and the MTA hope to continue the remarkable year-on-year growth in visitors that Malta saw with Expedia in 2006.

Thaddeus Hanscom, director of media solutions for Expedia Europe, said: "It's very important for us to see Malta succeed on Expedia. Together with the MTA, we're investing a great deal of resources to make this vision a reality.

"Working hand-in-hand with the experts on the ground, we are coordinating our efforts to give Expedia travellers more great reasons to choose Malta."

Expedia is the world's leading online travel company, providing business and leisure travellers with the tools and information they need to research, plan and book.

Expedia's companies operate internationally with websites in countries including the UK, Germany, France, Italy, the Netherlands, Spain, Scandinavia, Canada, Australia and Japan, as well as China.

http://www.expediainc.com/