Digital photography offering extended

HP made a series of announcements which it said are designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.Foremost among the announcements, the...

HP made a series of announcements which it said are designed to make its digital photography offering the most complete and highly connected experience for consumers, professional photographers and graphic artists.

Foremost among the announcements, the company introduced HP DreamColor Technologies, the industry's first highly integrated system that delivers the highest level of digital colour consistency across a series of devices.

HP explained DreamColor will make it easy for graphic artists and professional and advanced amateur photographers to accurately match colour to prints or digital sources and automatically deliver predictable colour in a wide variety of applications, from photos to marketing collateral to posters.

Also introduced at the Photo Marketing Association (PMA) tradeshow, the new HP Designjet Z3100ps GP Photo Printer is one of the first products to implement HP DreamColor.

HP also launched 12 new digital photography products, technologies and services for home users as well as retailers. The HP Photosmart R837 Digital Camera is the first digital camera featuring the ability to tag photos inside the camera, which allows for easy searching and organisation within Microsoft Windows Vista. Another first by the company is an in-camera pet-eye fix in the Photosmart R837. This innovative feature allows people to easily adjust images with glowing pet eyes, which often appear when photographing pets - the second most photographed subject among consumers.


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