In 2006 14 Playmobil items hit the Top 50 Euro Toys Trade Panel list of the best-selling toys with the state-of-the-art Hospital set and the Grand Castle being among the top 10. Playmobil has successfully increased its market share in the classic toys segment to a phenomenal 9.3 per cent.

For more than three decades Playmobil has been a favourite toy with children. Roughly two billion frisky, little toy friends have been produced during this time, nearly 80 million of them last year.

They hit the toy trade and, from there on, capture children's rooms worldwide, as soccer players, firemen, princesses, Romans, doctors, nurses and a multitude of various roles.

The quality of the Playmobil product is favourably awarded through the many prizes and awards achieved. The Soccer Stadium won both the 2006 Toy Award for 2006 and the 'Golden Rocking Horse'.

The entire Harbour theme was chosen for the 2007 Design Award of the Federal Republic of Germany, this being the highest ranking German design award.

In 2007, the Playmobil designers have come up with another vast, exciting range of approximately 90 fascinating play ideas. Novel concepts for girls at affordable prices offer high play value and are the focus for the first half of this year.

The designers have allowed themselves to be inspired by the incessant fans' requests for dinosaurs, presenting a fascinating dinosaur world. This exciting theme was successfully launched on the market at the beginning of this year and is now also available in the local toy trade. Triceratops, Tyrannosaurus-Rex and the Brachiosaurus, reaching a height of 30 cm, were enthusiastically received.

As always, Playmobil focuses on the child's needs and without doubt there are adorable novelties also for tiny tots.

The complete Playmobil range and periodical novelties are available at the Playmobil Funpark in Hal Far. For more information call 2224-2445.

www.playmobilmalta.com

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