KFC is world's first brand to be visible from space

In an unprecedented move, KFC last week became the world's first brand visible from outer space.

Measuring a record-breaking 8,130 m2, KFC unveiled the new face for Colonel Sanders and marked the official debut of a massive global reimage campaign that will update 14,000-plus restaurants in over 80 countries over the next five years.

"KFC's new look contemporises one of the most recognised and cherished brand icons in the world and spans all visual elements from logo to restaurant design, advertising, packaging (and) uniforms," Graham Allan, president of KFC International, said.

"The Colonel is truly a global icon and we want everyone in the universe to see KFC's new look of the future."

The new logo depicts Colonel Sanders with his signature string tie, but replaces his classic white, button-down suit with a red apron. The apron symbolises the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand in the restaurants, just the way Colonel Sanders did 50 years ago.

"Whether it is Original Recipe or Zinger, consumers around the world can always expect a delicious, unique taste with our chicken. They know KFC food excites the senses and that life tastes better with KFC. This is why KFC is boldly going where no brand has gone before!"

The cosmic Colonel Sanders logo was built in Rachel, Nevada, dubbed the "UFO capital of the world", on the world's only extraterrestrial highway. Area 51 is considered top secret and the epicentre of inter-galactic communication.

Everyone on earth can join in the fun today by visiting www.kfc.com The KFC restaurant is situated in Gzira and the local franchise is operated by Food Chain (Holdings) Limited, a fully-owned subsidiary of Simonds Farsons Cisk plc.