Dazzling display of diamonds

Sterling Jewellers is celebrating its 110th anniversary with a sparkling new collection of Sterling diamonds, designed in-house, which was unveiled at its 10th annual exhibition.

During the exhibition, being held at Le Meridien Phoenicia Hotel, Floriana, until December 3, Sterling Jewellers will showcase the brand new collection that promises to dazzle and impress.

"We are always striving to design unique pieces in a world where diamonds are constantly crying out for a woman's attention through shop windows," Sterling Jewellers chairman Alfred Fenech said.

Diamonds have earned the reputation as being every woman's best friend and when you realise that these gems were born 3.4 billion years ago, 150 miles below the earth's surface, one can understand why they're so special.

Diamonds set into a ring - symbolising the cycle of life passed down from generation to generation - are a true link between the past, the present, and the future. But it's not just an exhibition of diamonds; other collections of precious stones will be vying for attention, alongside gold and silver pieces, watches and new jewellery collections.

One collection that will surely garner interest is the Calgaro brand, which incorporates textiles of pure value, an exuberance of colours, an ultimate degree of technology and, most of all, disarming beauty. Calgaro is a jewel in both silver and gold - a brand with its own identity.

This year's highlight is Pasquale Bruni's diamond collection entitled Prato Fiorito, unique in its handcrafting for its ability to sensuously move to the shape of the body thanks to its particular mobility. This collection was purposely designed for Simona Ventura, the famous Italian TV celebrity, reflecting her dynamic character.

Salvini is another brand well known for its high quality and the exceptional design of its jewellery. The new face for Salvini is the world famous actress Sharon Stone. She was chosen because she represents the contemporary intelligent woman as much as for her beauty and elegance.

The exhibition includes a special choice of jewellery for all ages as well as a wide selection of watches ranging from Calvin Klein and Adidas, to Hugo Boss, Tissot, Corum, Versace and other favourites such as Emporio Armani and Gucci.

This year, Sterling is also offering the public the chance to exchange old gold pieces, which have been locked away and are no longer worn, for new gold.

"This is an exhibition for everyone and we feel it provides the perfect opportunity to do a spot of early Christmas shopping. Whatever your budget, we can find the right gift," Mr Fenech said.

The exhibition is open between 10 a.m. and 6 p.m. today and from 10 a.m. to 10 p.m. from tomorrow.

Entrance is free.