Customer care CSQM standard launched locally

A standard that is fully orientated at accommodating the needs of customers within reasonable parameters and based on the best practises of an international level was recently launched by CSQM International Ltd.

The CSQM Customer Service Certification programme is aimed at offering a certification process for organisations, who take pride in their customer service function.

Joe Meilak, managing director of CSQM International Ltd, said every society encompasses a different level of customer service. "At CSQM International Ltd we firmly believe that a client should obtain an impressive level of service at all times, both when purchasing a product or making use of a service.

"We have built this based on the best international practices, while accommodating a customer's needs within reasonable parameters."

CSQM International Limited is an experienced standardisation organisation, which recently upgraded its infrastructure investment to offer the newly launched standard.

The CSQM Standard offers private and public organisations various benefits. The Standard's flexibility can be applied to any organisation together with a customer feedback loop ensuring that customer feedback is processed in under 24 hours, ensuring the best possible customer satisfaction and analysis of feedback for possible improvement opportunities for the certified organisation.

Mr Meilak added: "A number of local public or private companies and organisations already offer a high level of customer service. However, the scope of the CSQM Standard is giving these organisations a differentiation in brand against their competitors, who offer a lesser or no customer service at all."

The communication is two way since customers wanting a guarantee of customer service should also insist that their suppliers adhere to the CSQM Standard. Interaction with the company is fully Web- based and turnaround time for complaint handling is less than 24 hours.

Registration for consumers is free on www.csqm.net, through which customers can also ensure they will remain updated with newly accredited organisations.

Striking a compromise between client expectations and commercial realities, while providing a level playing field for organisations offering any form of client interaction, is the main aim for the CSQM Standard.

"Within an ever increasing competitive environment and the urgent necessity for top-notch customer relations, the organisation will be facilitating such organisations to excel in their customer service function and meet their client expectations," Mr Meilak said.

"Equally, we want clients of our certified entities to feel that they can relay on us for whatever does not meet their expectations."