To call it a showroom would be to demean the place. That is why it is called the Cadillac Experience Centre, one of just a handful that have opened in Europe - and now also in Mdina Road, Attard.

According to Stephen Xuereb, general manager of Cadillac (and Corvette's) local agents Fapi Motors, visitors to the Cadillac Experience Centre will enter into a display not just of the latest technology from the General Motors marques but also their heritage, on both the road and the race track.

The centre is designed in accordance with Cadillac's corporate identity, not only in terms of materials, but colours, lighting, furniture, design and layout. Tchai, a Dutch company that specialises in designing furniture for Cadillac Experience Centres, sent a team of installers to finish the interior décor.

Spread over 347 m2, your eyes will immediately be drawn to the highlight area, where the most recent Cadillac model will be on display. An innovation wall enables visitors to explore through a sliding panel the latest in automotive technology and safety, giving an insight also into how the cars are designed.

There is a sofa area, where you can sit and have a coffee, and the feeling of space, enhanced by Bose surround sound, means you are transported into the Cadillac experience.

On the left of the showroom is the Corvette highlight area, with different furniture, a plasma screen and racing models. On the right is a sales office and you will also find the service desk in the showroom.

"We decided to locate the Cadillac Experience Centre in Attard away from other car showrooms because we want to create a destination where people will get a different experience," Mr Xuereb said.

"Fapi Motors is an emerging and innovative company in the automotive retailing and servicing industry. We give clients a lot of importance and we are confident that through the backing of our parent company, Famalco Holdings, we will experience further growth."

The Cadillac Experience Centre opens to the public on Monday, October 30.

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