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All-new Kia cee'd

Kia Motors Corporation has revealed the name of its all-new family car, which had its world premiere in production-ready form at the Paris motor show last week - the Kia cee'd (pronounced "seed"). Kia has also released the first photographs showing the top-quality design of the stylish, spacious cee'd interior.

"Our new C-segment model marks a major turning point in Kia's history and is named cee'd for several reasons," explained Jean-Charles Lievens, senior vice-president of Kia Motors Europe. "cee'd is a short, dynamic and innovative name.

"It's unconventional, a name which breaks the automotive rules. A surprising name for a car destined to surprise our rivals and delight our customers. I'm sure the name will get people talking about Kia and also be easy to remember.

"The "CE" symbolises that this model is made in the European Community and the "ED" indicates this car is a European Design, created especially with European consumers in mind. 'cee'd' represents the 'seed' for abundant growth in Kia sales that the new model will undoubtedly ensure.

"Finally, we wanted to introduce a fresh name in line with Kia's brand attributes - quality, trustworthy and dynamic."

With its exceptional quality, appearance, style, performance and handling, the Kia cee'd will bring about a landmark change in Kia's fortunes in the highly competitive C-segment, the Korean carmaker said in a statement. When it goes on sale in European countries in December, the five-door hatchback cee'd will be Kia's strongest-ever contender for C-segment honours and a genuine challenger to the established class leaders in this closely contested sector.

The Kia cee'd will be produced at Kia's first-ever European manufacturing facility and will be marketed in Europe. Echoing the stylish appearance of the Kia concept car of the same name (exhibited at the Geneva Show earlier this year), cee'd is a truly European design.

"Conceived in Europe, made in Europe and sold in Europe, cee'd is a modern Kia designed to fulfill 100 per cent of European consumers' needs," Mr Lievens said.

Easysell - Kia (Malta) Ltd of Qormi are local representatives of Kia Motors.

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