Adidas best placed in QFs

German sports goods firm Adidas-Salomon AG is ahead of rivals as sponsor of successful nations at the World Cup after the second round, giving a boost to sales prospects of replica shirts and other goods. Adidas sponsors top teams Argentina, Germany...

German sports goods firm Adidas-Salomon AG is ahead of rivals as sponsor of successful nations at the World Cup after the second round, giving a boost to sales prospects of replica shirts and other goods.

Adidas sponsors top teams Argentina, Germany and France qualifying for the quarter-finals, whereas rivals Nike Inc and Puma AG sponsor two teams and one team respectively in this weekend's matches.

The stakes are high in the competition with sports goods firms spending millions of euros sponsoring teams to bolster their brand and lift sales of products such as jerseys and footwear.

ADIDAS - Germany; Argentina; France. NIKE - Brazil; Portugal.

PUMA - Italy. UMBRO - England. LOTTO - Ukraine.

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