No mobile, can't vote

Why is it that some competitions, such as choosing a face for the euro, are open only to those who have mobile phones? There are people who do not have, or do not choose to have, a mobile phone who may wish to participate.

Why is it that some competitions, such as choosing a face for the euro, are open only to those who have mobile phones? There are people who do not have, or do not choose to have, a mobile phone who may wish to participate.

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