Advert

Zippo's one-day sales convention in Malta

Zippo, the world's best known lighter, held a one-day convention in Malta last week. Some 76 delegates, who flew in from 29 European and African countries were addressed by George W. Booth, the company's president and chief executive, who flew in especially for the meeting from Pennsylvania in the United States.

Malta has special significance for Zippo, which since its foundation in 1932 has sold 500 million of its world famous lighters. The island was the first country in the world to start buying Zippo lighters outside the US and Canada after the war.

"When you visit the Zippo Museum in Pennsylvania you see this memento right at the entrance recording Zippo's first ever export order - to Malta," said Alexander Arrigo, director of NM Arrigo, who played hosts to the conference, held at the InterContinental Hotel. "It sort of strikes you as impressive, given the immediate popularity of Zippo lighters right from the company's beginnings in 1930."

Zippo lighters were a favourite icon with wartime troops. In recent years the famous lighter has featured in more than 1,400 films, live stage plays and in TV programmes.

Advert

0 Comments

Post comment

Comments are submitted under the express understanding and condition that the editor may, and is authorised to, disclose any/all of the above personal information to any person or entity requesting the information for the purposes of legal action on grounds that such person or entity is aggrieved by any comment so submitted.

At this time your comment will not be displayed immediately upon posting. Please allow some time for your comment to be moderated before it is displayed.

Your User Profile is incomplete.
Please click here to complete your profile before posting comments.

Advert
Advert