Xerox Momentum training

Image Systems Ltd, in collaboration with Xerox, recently organised specialised training for its sales team. Ayman Mattar, Xerox regional marketing manager, directed the workshop, which was designed to provide participants with all the necessary tools and product knowledge to accelerate office product sales.

The training was aimed at providing Xerox partners with a comprehensive insight into the most effective ways to communicate the benefits and key differentiators of Xerox Office Solutions to their customers.

"Today the challenge for Xerox is in engaging companies' IT departments to fully understand that our office solutions are no longer stand-alone entities but are part of an overall IT solution," Mr Mattar said. Xerox offers the widest portfolio of multi-functional products (MFPs) and an impressive range of high powered mono and colour printers.

This, combined with the company's global leadership in colour, makes it uniquely positioned to advise and meet the demands of organisations who are seriously looking at various factors such as total cost of ownership and total office efficiency service and support.

"Momentum is designed to arm our partners with the information and tools that can clearly differentiate Xerox solutions to existing and potential customers," Mr Mattar said, adding: "In turn our partners will be able to communicate more effectively and easily, the benefits of smarter document management solutions from Xerox to businesses in their country."

Image Systems has been a Xerox partner for over 25 years. It is the local distributor for all Xerox products and is the authorised Xerox after-sales service provider. For more information contact Image Systems on 2557-8000.