Alfa Romeo shows off Brera at Bologna show

The most powerful cars, the most wicked music and the grooviest people: all this and more at the most important feast of automotive engineering in Italy, the Bologna Motor Show, held a few weeks ago.

For this special occasion, Alfa Romeo created a stand of stylistic sophistication that perfectly portrayed the sinuous aerodynamic shapes of the numerous cars on show: from the new generation Alfa Romeo models through the Alfa 159 project to the other current production models - Alfa GT, the Alfa 166 flagship and the compact Alfa 147 - all equipped with Euro 4 engines.

This truly extensive, diverse range effectively expresses the Alfa Romeo take on sportiness and elegance, the outcome of cutting-edge technology and a heritage unique in the world scenario. Naturally, the spotlights were fixed on the Alfa Brera - an attractive model that takes a conventional coupé and turns it into an out-and-out sports model - as it made its first public appearance.

This new coupé, designed by Giorgetto Giugiaro in conjunction with the Alfa Romeo style centre, is born of the tradition that breathed life into the good-looking, thoroughbred cars that strike a magical balance between sense and sensibility, between technical culture and creative design.

By its side was the Alfa 159, a prestigious car that pays homage to the great history of Alfa Romeo saloons while also representing the start of a new generation of Alfas. The Alfa Brera and Alfa 159 were the absolute stars of the stand, exemplified by the two specimens occupying two raised platforms in the middle of an inclined ramp: this architectural arrangement simply emphasised their attributes further.

Sophisticated LED screens on the red wall of the Alfa building described the world of the Alfa Brera and for the first time an innovative hi-tech solution was adopted for an interactive presentation featuring the 159 and Brera: images flickered over suspended space-age glass panels, allowing visitors to have fun finding out all about the outstanding features of these models interactively.