Go Mobile chairman Sonny Portelli last week reflected on the fifth anniversary of Go Mobile when addressing the media. It was on December 1, 2000, that former Prime Minister Eddie Fenech Adami made the first mobile call to President Emeritus Censu Tabone, officially inaugurating Go Mobile's network.

Since then, the Maltacom subsidiary has grown into a mature, stable company and has considerably strengthened its market position with a share of over 48 per cent.

Mr Portelli said the company now had over 155,000 customers, and is set to grow even further.

"We thank all our customers who have placed their faith in our company," he was quoted in a statement. "We are now looking forward to the new challenges which include the adoption of new technologies like 3G and all that will follow."

One of the cornerstones of Go Mobile's resounding success was its customer care. Since day one the company invested in a 24x7 call centre facility and a network of Customer Contact Centres, which will soon also include a new outlet in Bisazza Street, Sliema.

Mr Portelli said Go Mobile has been offering free calls to its Customer Call Centre (146) for both pre-paid and contract customers since the first day it started its operations in December 2000, together with the pre-paid credit check facility (1232).

Go Mobile had brought the mobile phone within the reach of one and all, he said: "Go Mobile popularised the mobile phone as a means of communication by slashing tariffs by more than 60 per cent. Go Mobile was the first to launch GPRS, Wi-Fi and wireless Internet."

Go Mobile is upgrading its nationwide GPRS network to EDGE, an exercise that will be completed by the end of next month. EDGE is a new broadband technology that gives faster data throughput, enabling customers to download and upload data and content from a mobile phone or device at higher speeds. The speed achieved with EDGE is approximately four times faster than current speeds.

"With this new technology, Go Mobile is the first mobile operator in Malta to offer the possibility of streaming video clips on a mobile phone. EDGE improves wireless web browsing as well as e-mail and Intranet access.

"The investment in EDGE ensures that Go Mobile offers the fastest nationwide mobile Internet access in Malta. This is just the beginning of high-speed data access, as next year Go Mobile will be launching 3G," Mr Portelli said.

Go Mobile is also reducing its charges for wireless Internet and data access by up to 75 per cent, with a rate of 3c per 60 KB.

Go Mobile also announced that it launched a new Lm2 top-up facility with a 10-day time-window. This is available on Go Mobile's Web portal My Go (www.go.com.mt/mygo), via Go Mobile's Customer Contact Centres and directly from one's mobile phone (given that a subscriber has upgraded his or her SIM card to Smart SIM). A Lm2 top-up card will be soon available in Go Mobile Customer Contact Centres and authorised dealers.

Meanwhile, Go Mobile is launching several new offers to mark its fifth anniversary and the Christmas festive season. Customers who activate a new line and top it up before December 28 get Lm10 free talk time.

Lm5 of free talk time is automatically added to a new account on the first top-up, and Lm1 is added every month between January and May, 2006.

Moreover, Go Mobile is also offering its contract customers an all-day reduced rate of 5c per minute for calls towards Go Mobile numbers during this month.

Speaking on the recent Talk4less offer for pre-paid customers, Mr Portelli said that this was a resounding success and was oversubscribed within a week. Thanks to the offer, Go Mobile pre-paid customers can talk for as long as an hour and pay only for the first minute.

The offer applies on all calls to other Go Mobile customers between 8 p.m. and 8 a.m. during the week and all day during the weekend. The success was also due to the fact that Go Mobile continued charging on a per second basis even for calls less than a minute.

For more information on these offers call 146 from a Go Mobile line (call is free), 7922-2146 from other networks or visit www.go.com.mt.

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