Facelift for Valletta's Burger King

Burger King's flagship restaurant in Valletta yesterday reopened its doors with a fresh look.

Significant investment has transformed the restaurant into a 1950s retro-diner, where customers can enjoy the comforts of 21st century service in a 1950s "Americana" atmosphere. Key elements that make up the Americana image include red diner-style booth seating, retro neon lighting and pop art wall hangings.

Stefania Conte, spokesman for Burger King's franchisee, Food Chain (Holdings) Limited, said: "We wanted the new look to be in line with our existing 'customer promise'.

"We have taken the traditional elements of an American diner and brought them into the 21st century to create a more welcoming atmosphere, for example using wood instead of chrome and introducing soft lighting."

Burger King is offering customers who visit the new-look Valletta restaurant the chance, for a limited period, to collect four limited edition Coca-Cola glasses, specially designed for Burger King. Customers will receive one Coca-Cola glass with every Whopper (large meal) purchased.

This facelift coincides with the celebration of the 10th anniversary since Burger King came to Malta.