The 1007 range: Peugeot's innovative, colourful point of entry to the B segment

The Peugeot 1007, which made its first appearance on the world stage at the last Paris Motor Show, made its debut in Geneva last month, just a few days ahead of its international commercial launch.

Aimed at customers in search of a new motoring experience thanks to: easier use and accessibility, magical, stress-free (Open-Sesame doors), in-car comfort and convenience combined with freedom of choice (Caméléo interior), lively performance, agility, drivability (2 Tronic gearbox), the 1007 reflects the dynamism of the Marque and represents, together with the 107 and the 206, Peugeot's commitment to setting new trends and meeting the most diverse expectations of customers in all markets, more particularly today those in the B segment of these markets.

The constant challenge faced by any car manufacturer is to anticipate the expectations of its potential customers. To do this, it must constantly analyse the changing world to detect underlying trends that can lead to the creation of new motoring concepts.

The 1007 is a concrete example of this approach. Indeed, over the next ten years, with expected growth of around 17 per cent, the European B segment is likely to be much more dynamic than the market overall.

Based on this observation, Peugeot has decided to develop a clear and consistent global strategy in the B segment by placing on the market in 2005, in succession, the distinctive 1007, innovative in terms of its architecture but also on account of its passenger benefits this month, followed by the 107 in June.

The 206 is set to continue its brilliant commercial career with enhanced powers of attraction.

Available in colours ranging from Tacoma yellow to Aden red and passing by Salamanque orange, China blue and Aluminium or Cerianthe grey, the five 1007s displayed in Geneva differed according to their engines (1.4 litre petrol, 1.4 litre Diesel HDi, 1.6 litre petrol), their gearbox (manual or 2 Tronic), their trim (Oranis, Bornéo, Speed' Up, Trimix Silver or Red, Carrément), their standard equipment (ESP, Safety Pack, RD3 CD radio, fog lights, leather steering wheel, luggage net, aluminium pedal bracket, chrome-plated exhaust pipe, etc), their wheels (15" or 16"), or indeed their options (Auto Air-Conditioning Pack, Urban Pack, roof bars, cruise control, sunroof, Hi-Fi Pack, Cold Pack, Com2 Pack, etc).