New magazine for tourists

The Malta Hotels and Restaurants Association will launch a high-quality, glossy bi-monthly publication in May targeted at tourists staying in five-, four- and three-star hotels.

The magazine, Guide ME, will be the first of its kind. It will be distributed to all rooms in the three categories of accommodation and will reach over 100,000 visitors per issue, the MHRA said.

It said Guide ME will be a pleasant and visually attractive publication guiding visitors during their stay in Malta and Gozo, offering them broad, honest and reliable information. It will include a large number of regular features including a cover story of direct interest to visitors, information about events in Malta and Gozo, how to get around the islands, a comprehensive shopping, eating and drinking guide, the latest on the nightlife scene, as well as regular features on Maltese traditions, culture and heritage.

The project is the result of a joint venture between the MHRA and Content House Ltd, the publisher.

MHRA president Justin Zammit Tabona said the project is specifically aimed at strengthening the quality of information available to tourists staying in five-, four- and three-star establishments.

"We believe there is a niche in the market for such guides and that, being the body which represents the accommodation industry, the MHRA should produce a quality magazine using an excellent distribution channel focusing on the visitors staying in our hotel rooms."

For further information on Guide ME, one may contact info@contenthouse.com.mt or Content House offices on 2132 0712/3.