Crimsomart - chemistry with customers

Crimsonwing this year, launched Crimsonmart, a new B2C managed offering. This new service enables smaller companies to experience the successes that larger companies have had implementing the Intershop Enfinity solution.

Intershop software is at the heart of the companies' Websites such as Lakeland Limited, Sony, HP, OTTO, and many others.

Crimsonwing are now offering a proven, scalable and robust business-to-consumer sales solution for just a fraction of the previous cost while retaining the capabilities that have made these sophisticated Websites so successful.

With manufacturers, retailers and service companies turning to the Web as an additional channel to market, practical problems associated with securing an inviting, professional, robust presence on the Internet remain a major barrier for many companies. There are important issues of cost, timescales and flexibility but also risks to the business that are associated with what is still, for many, a new technology and a new set of operational challenges.

Small and Medium Enterprises (SMEs) face major challenges when choosing the e-Commerce infrastructure that is best suited for their business. For example, the costs of development, maintenance and hosting of custom-built solutions can be very high. Also, the best-of-breed packaged e-Commerce applications have extensive functionality but come with high upfront costs and long implementation timescales. In addition, hosted e-Commerce solutions, while offering fast implementation and removing the need for initial capital investment, are generally inflexible and can act as a straight-jacket inhibiting growth and development of the organisation's online presence.

Crimsonmart is designed to meet the most complex e-Commerce functionality but is very easily customisable to the needs and image of individual businesses. With no up-front hardware, hosting or transaction costs and a custom delivery in as little as ten days, Crimsonmart gives customers an amazingly high return on investment. The solution itself, coupled with Crimsonwing's implementation and support experience, takes away the headache normally associated with implementing such services.

Added to this is Crimsonwing's extensive retail experience in producing solutions with rich business functionality, extensive product catalogues, discount schemes, promotion items and content management - all designed to get clients up on the Internet with an exciting, productive sales channel. For more information visit www.crimsonmart.com